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NOBLE POKER SOLD TO PARTY GAMING

Date January 2007
Price $30,000,0001
Assets Noble Poker & various playtech casinos
Buyer
Status Still exits on the iPoker Network
Software No
Success

Noble Poker was originally sold by Euro Partners to Empire Online. Empire Online had acquired the ipoker room back in 2005.

In this case Noble Poker was sold by Empire Online to Party Gaming but many brands were involved in the deal.

Noble Poker was a well-known brand and was at its peak the biggest poker room on the iPoker network. Party Gaming decided to buy the Empire Online and Intercontinental Online at the same time to builds its revenues by taking over its competitors.

The brands included Noble Poker, Club Dice Casino, Enter Casino, Miss Bingo, Fair Poker & MagicBoxCasino.

The price of Intercontinental Online was £14 million who mainly had casino expertise oppose to Empire Online who had build Empire Poker and Noble Poker to become well-known brands in the online poker industry.

It is hard for us to determine whether this was a profitable purchase but it seems like it was a great success.

Not only did Party Gaming get several additional profitable casinos and poker rooms in its portfolio, Party Gaming eliminated its old rival Empire Online securing future growths in the market.


1 igamingbusiness.com 2 January 2007 (page removed)